The Rabbids, the irreverent rabbits protagonists of a video game series created by Ubisoft, have been a source of inspiration for 50 young graphic designers at the School of Design of Politecnico di Milano.
The design workshop “Rabbids Go to Design. Scenari di comunicazione non convenzionale [Rabbids Go to Design. Scenarios of Non-Conventional Communication]” (lecturers Erik Ciravegna and Umberto Tolino, with the support of Omar Carano and Jessica Prunotto) was held from the 7th to the 11th of May 2012 in cooperation with Ubisoft and CPLG Italy. This full-immersion workshop involved the third-year students of the Communication Design Bachelor Degree, who developed non-conventional communication campaigns based on the identity and the values of the Ubisoft characters in order to strengthen their brand awareness.
Erik Ciravegna 